Want to bring greater enthusiasm, clearer communication, greater respect, more prestige, a higher level of efficiency, dynamics and joy to your blockchain project? Work with women.

About my role as a woman in the Blockchain space: I’m a content creator/editor/marketing consultant, working with about a dozen new projects over the last year, and about a dozen before that. I’ve have seen how organizations work from the inside out and have a unique perspective on the process of how women become involved in the space and how we thrive.

Essentially, any Blockchain is a strategically designed network facilitating communication between disparate parties. In fact, the idea of a “trustless” system underscores the requirement for impeccable communication between all nodes and other participants. Through blockchain technology, I see tremendous opportunity for the advancement of communication worldwide. And I’ve seen how women are uniquely gifted and positioned to facilitate this transformation.


Blockchain is essentially the optimization of communication through technology. Who are famous throughout history for their desire, propensity and excellence of communication?

From the ancient Greek poet Sappho to the editor of the Huffington Post, Arianna Huffington, to the legendary Ada Lovelace, the English mathematician who became the world’s first computer programmer. All Women.

Ada Lovelace understood the Analytical Engine and saw the potential of computers for future generations. She created the first computer program and was a visionary who foresaw machines like the Analytical Engine used to compose music, produce graphics, and assist in scientific studies. Of course, all of her predictions came true, over 100 years later. Clearly, a woman ahead of her time.

Today, however we stand at the precipice of a new era in technology. We can stand together and make that bold leap into the future. If, we make that choice.

Let’s look at seven key ways women can add value to your project.


  1. Women are better learners. According to an extensive study of school children, female students are more attentive, flexible, and organized than boys. According to a study of IQ tests from around the world, women have higher IQs than men. Researcher James Flynn analyzed IQs of people from the U.S., Europe, Canada, New Zealand, Argentina, and Estonia.


  1. Women are great leaders because they are better listeners, mentors, problem solvers, and multitaskers than their male counterparts. Management expert Jay Forte says, “Women are better connectors than men and understand how to inspire passion in coworkers. They watch the 43 muscles in your face and see how your emotions change.”


Studies by renowned scholar on gender and leadership, Dr. Eagly, show that women are more likely than men to possess the leadership qualities associated with success.

In specific to the study, women are more transformational than men – they care more about developing their teams, listening to them and helping them think “outside the box.”  They’re more inspirational.

Dr. Bernard Bass, who developed the current theory of transformational leadership, predicts that in the future women leaders will dominate, because they are better suited to 21st century leadership than men.


  1. Women are generally more empathic and more compassionate. Research suggests women’s brains are more likely to signal empathy than men’s brains. A study in the Scandinavian Journal of Psychology showed that women involuntarily imitate other peoples’ emotional expressions more than men—a behavior of increased activity of “mirror neurons.” Being able to notice, read and understand the feelings of others and to express this understanding leads to a natural ability to make others feel comfortable, contributing to better teams.


  1. Women tend to be better negotiators than men because they are more thoughtful; they are active listeners and are able to show more of an open-mind. They can also utilize their empathetic side, presenting as more relatable to win hearts and minds.

Women naturally seek affinity and common ground. We are more concerned with relationship and mutual best interest than we are intimidation, and for this reason we are much more naturally disposed than men to produce collaborative, durable agreements—meaning our agreements last, and don’t induce lingering resentment.


  1. Women are more honest. According to several studies, including a 2017 study, published in the Journal of Behavioural and Experimental Economics, men tend to under-report their income, in contrast to women. According to an article in the International Business Times, women are more honest than men. Researchers surveyed 1,500 people in the US, UK, Sweden and Italy on attitudes about paying taxes.


  1. Women are more ethical. A study by Alessandro Bucciol and co-authors find men are more likely than women to dodge bus fares in Italy. And Ofer Azar and co-authors find women are more likely to return excess change at a restaurant.


In a paper published in Organizational Behavior and Human Decision Processes, studies examined how women and men react to opportunities to act deceptively.

Participants were asked to imagine they were selling their used car, which had a minor issue, such as a missing fuel cap, and a larger problem such as an intermittent transmission. Participants needed to decide whether they would reveal the problems to a potential buyer.


Women reported greater commitment to negotiating “in good faith” and “in a completely honest and trustworthy manner” with the buyer, relative to men. Women were also less inclined to rationalize unethical behavior by statements such as, “If the buyer is as ignorant as a rock, it is ok to let them suffer the consequences,” or “People don’t mind being misled in used-car negotiations because it’s part of the game.”


  1. Women are actually Happier, and therefore interact with others in a more positive, encouraging and inspiring way. After all, we are affected and influenced by who we interact with. When people feel connected and positive, they perform better. If we choose to surround ourselves with happy people, creating an atmosphere of happiness, our own dispositions, words, deeds and subsequent successes will reflect and build on this exponentially.


Women in nearly all countries of the world:

  • Have lower incomes
  • Are less educated
  • Are more likely to be widowed or divorced


Based on the happiness literature, these inequalities should make women less happy than men.

However, A Journal of Happiness study used the Gallup World Poll to estimate differences in happiness between men and women in 73 countries. This paper provided evidence that women are either happier than men – or there is no significant difference between them in nearly all of the 73 countries examined; when comparing men and women with the same life circumstances, women are happier than men.

By the way, the the female/male happiness gap is not associated with economic development or women’s rights and there are no systematic patterns by geography or religion.

So if you want to incorporate more joy in your project, clearer communication, a higher level of honesty, better leadership, a greater sense of teamwork and so much more – work with women.

Ladies and Gentlemen, the Future is Blockchain. Let’s get there. Together!


Written by Juliet Annerino, Founder of Decentralized PR.


Juliet Annerino is the founder of DecentralizedPR.com. She is an editorial and copywriter, playwright, international chanteuse, and composer. She writes content in the blockchain space including white papers, executive summaries, pitch decks and articles for Melrose PR and KrowdMentor (Los Angeles), New Economies (New York) and Bloc-Worx (London). Recent projects she has contributed to include: Spl.yt, HITS Protocol, TaaS (Token as a Service), Hacken, d10e, BIC (Blockchain Investors Consortium), Propy and Gibraltar Blockchain Exchange.

She speaks at conferences worldwide on blockchain technology. In 2018 she presented at The Global Blockchain Summit, The Women in Blockchain Summit at University of California Irvine, and the Fintech 2020 Conference.

Occasionally she writes the editorial for the Libertarian Institute and the Center for a Stateless Society, and copy for antiwar.com. She also researches and proofreads for the Reason Foundation.

She considers herself a continuing student and practitioner of psychology, philosophy, public relations, finance, and disruptive technology.