3 Content Strategies for Blockchain Companies.
At New Economies, we get hundreds of inquires from bankers, traders, and fund managers on brand building. What blockchain is missing are stories of inspiration and instructions for using the technology not to mention the creative fuel needed to communicate it to a 2-year old. With the maturation of the industry, better content strategies are required to invite more partners, users and clients.
1. Post articles and videos on ONE social media DAILY. Posting on all channels takes time unless you are using buffer. Instead focus energy on one (include call to action).
2. Blog about impressions of increase CONSISTENTLY. Showcase company achievements, timelines and news. Don't forget this during crucial inflection points of growth.
3. Discover objections though customer feedback surveys, FAQs, etc to create TARGETED educational content. The goal is to remain humble and share lessons learned (builds trust).
If you don't like to write or promote yourself, hire an agency. We work with the best writers and researchers who love educating companies on blockchain through multi-media content (low-cost marketing).
PM your content roadmap, and we'll give you a proposal.
Alice Hlidkova is a visionary, futurist, and a blockchain consultant and writer, based in Chicago. She helped launch MetroLab Network, a Carnegie Mellon University startup that deploys technologies such as IOT applications, traffic sensors, and autonomous vehicle pilot programs to cities for testing (the organization received funding from the White House and was recognized by President Obama in the first 10 months of its inception). Alice founded her creative consulting agency, Through the Changing Glass LLC, to advise tech startups on positioning and capital raise in Silicon Valley.
In 2017, Alice joined the founding team of Pitch Investors Live, the only blockchain company for entrepreneurs and startups to pitch investors live, 24/7, via the app. Through her agency, Alice advises numerous blockchain companies including the Women in Blockchain Impact Group (WIBI.io) and serves as the Strategic Partnerships Architect for leading blockchain news portal, Missblockchain.tech, where she is also featured as one of the main contributing writers.
Alice has advised over 20 blockchain projects led by startups, corporations and governments, in over a dozen countries including the United States, Switzerland, the United Kingdom and Singapore. Her expertise include PR/media, marketing, strategic partnerships and investor relations. She has authored/co-authored over 200 articles on the blockchain industry for Bitcoin News, Bitcoin Talk, Merkle, Coinidol, Inc. and Forbes Magazines. Alice holds a Masters in Public Administration (MPA) from Carnegie Mellon University.